Web design, rule #1
I think I finaly got it. Now I know why I like the web-too-oh style. As a side effect of being geek-driven, its a back-to-text movement. Sure, better fonts, softer colours, using text size and arrangment to configure meanings. But at the end of the day, its text. no flash, no voiceover, no click-here-to-skip-the-intro-then-why-the-hell-did-you-bother-with-an-into-in-the-first-place.
Text. As in written words.