That’s the way to do it
I love their copyright notice:
This album is free for all to download, and we just ask one simple thing. Please make copies for all your friends and ask them to do the same, and so on and so forth. You are our publicity, our promotion, our distribution and our friends. Please help us spread the word of The Bastard Fairies by sharing our music for free.
The music is pretty cool too.
And, to top it all, they’re promotion geniuses: