Folks-onto-logy: you heard is here.
Ontologies are beautiful, but no-one uses them.
Folksonomies are used by everyone, but impossible to make sense of.
Enter Folksontology; a Folksonomy on the edges and onthology in the core. Driven by two way dynamics of tags flowing in and being restructrued and concepts flowing out and being repurposed. Kind of like a dynamical-system algoritmical model of Wittgenstein’s language games.